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Earn More Loyal Guests by Getting Reservation Sales and Marketing Teams on the Same Page

Marketing costs
For decades, the reservation sales team has been the last stop at the morning debrief in terms of understanding how a hotel is performing today, tomorrow, and next month. However, this same crucial team has been separated from the others, both physically on-premises and technically, with technologies that frequently do not integrate with the marketing team. Traditionally, marketing has...

HSMAI Foundation Launches Initiative To Build Hospitality Talent Pipeline

job interview - recruitment and career development
The Hospitality Sales and Marketing Association International (HSMAI) Foundation on Friday announced a new mission to develop talent and leadership in sales, marketing, and revenue management. The Foundation’s reenergized efforts include an initiative with the U.S. Chamber of Commerce Foundation Hiring our Heroes, a new partnership to help better qualify interest with Aethos’ respected skill assessment psychometrics, and a...

Unit-Level Hotel Marketing: P&L Reveals Changes in Department Functions

Marketing costs
Technology, online intermediaries, social media, revenue management software, shared services, and the proliferation of market intelligence reports have reshaped the way hotel sales and marketing departments conduct business. The traditional organizational structure of assigning personnel by demand segments (commercial, group, leisure) has given way to assignment by function (revenue management, social media, channel distribution, customer relationship management). According to...

Should Hotel Sales Teams Be Allowed To Work From Home?

Work from home
Have a question for our experts? Submit it here. Should hotel sales teams be allowed to work from home?  "I am a hotel sales manager and there is a constant debate between the sales and marketing manager and our executive management team—should we have the flexibility to work from home every now and then? There are so many job options out there,...

Ask Anthony: How Do Sales Staff Stay Motivated in an Online World?

Anthony Melchiorri, hotel fixer and host of Travel Channel’s Hotel Impossible, loves dishing out advice. From sharing best practices to tackling operational issues, he’s here to answer your questions. How do sales staff stay motivated in an online world? It starts with finding the right people. Entrepreneurial-minded and self-motivated people scour the news for opportunities, are in competitor hotels, and conduct...