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Robert Mandelbaum and Viet Vo

Robert Mandelbaum and Viet Vo work for CBRE Hotels Americas Research. To benchmark the expenditures of your Sales and Marketing Department, please visit pip.cbrehotels.com/benchmarker.
Marketing costs

Unit-Level Hotel Marketing: P&L Reveals Changes in Department Functions

Technology, online intermediaries, social media, revenue management software, shared services, and the proliferation of market intelligence reports have reshaped the way hotel sales and marketing departments conduct business. The traditional organizational structure of assigning...

Analyzing Complimentary Services and Rooms

The offering of complimentary services and amenities by U.S. hotels is on the rise. From 2007 to 2015, hotel expenditures on complimentary food, beverages, in-room media, services, and gifts just within the rooms department...

Hotel Budget Accuracy Benefits All

Since 2001, PKF Hospitality Research, a CBRE Company (PKF-HR), has assessed the accuracy of hotel budgets. Over the past 14 years, a trend has become very predictable: In times of industry prosperity, hotel budgets...