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Study Reveals Influence Of Online Reviews When Booking Trips

NEEDHAM, Mass. - TripAdvisor has published the results of a study which uncovers how significantly reviews influence booking decisions. The global study, conducted in partnership...
Online Star Rating

How Can a Hotel Improve Its Online Rating?

Have a question for our experts? Submit it here. How can I improve my hotel's online star rating? "How can I improve my hotel's online star...
Hotel search - TripAdvisor and Trip.com - booking

Guest Ratings Hold More Weight Than Brand Value, Expedia Study Finds

Seattle, Wash.—A new study of more than 900 consumers found that when it comes to hotel property selection, price and guest ratings carry more...
PTAC unit hotel room

How PTAC Problems Become Bad Reviews—and What To Do About It

The goal of any hotel owner is to keep guests happy. Owners have tried everything from fresh-baked cookies in the lobby to more freebies...
Guest Feedback Hotels

Capturing Real-Time Guest Feedback and Service Recovery

Most hotel managers look at post-stay reviews and survey feedback as a source of truth on how frontline teams are performing. Whether it’s positive...
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