Tag: revenue management
How Much Guest Data Do You Have a Right to Use?
Using big data to gain insights about hotel guests is a relatively new development in the lodging industry. When done right, it can provide...
Revenue Acquisition Costs Outpaced Hotel Revenue Growth
BOSTON—Officials of the Hospitality Asset Managers Association (HAMA) today announced the results of a multi-year study that demonstrates that revenue acquisition costs outpaced hotel...
Rainmaker Implements GuestREV at Chickasaw Nation Properties in Oklahoma
ATLANTA—The Rainmaker Group announced that it has successfully implemented its GuestREV revenue management system at WinStar World Casino and Resort, the Inn at WinStar...
Rethinking Strategic Revenue Management
The main function of revenue management is to maximize income through operational decision making, primarily around price and inventory control. It has played a...
The High Cost of Raising Room Rates
The highlight of the recovery from the recent recession has been the strong rebound in lodging demand. According to Smith Travel Research (STR), occupancy...