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STR: Full-Service Hotels Break Even With 50 Percent Occupancy in June

Among top markets, Tampa/St. Petersburg, Fla., recorded the highest TrevPAR and GOPPAR levels in June 2020.
BROOMFIELD, Colo. — STR's latest monthly P&L data release shows U.S. hotel gross operating profit per available room (GOPPAR) declined 105.4 percent in June 2020. That year-over-year (YOY) percentage change showed continued improvement from April (down 116.9 percent YOY) and May (down 110.1 percent YOY). Additionally, some full-service properties broke even with occupancy at 50 percent, one month after...

Rapid Declines: Hotel Profitability During COVID-19

Coronavirus economic impact
STR’s newly launched monthly profit and loss program examines COVID-19’s effect on March 2020 U.S. hotel profitability (or lack thereof). This pandemic has significantly impacted the hotel industry, forcing thousands of hotels in the United States to close their doors in response to lockdown measures and decreases in demand. The March data reveals that not all hotels were hit...

A Six-Step Strategy for Increasing Hotel Profitability

While the rate of revenue growth has slowed nationwide, the U.S. hotel industry has seen increasing profits for eight consecutive years. Hoteliers can narrow the disparity between lagging revenue and increasing profitability by taking proactive measures in management and operations. Here is a six-point strategy that can be used to increase profitability. Overseeing Capital Improvements Successful capital improvement plans begin with...

Using Business Intelligence to Drive Hotel Restaurant Profitability

Kristi Turner
As managing a hotel restaurant grows increasingly complex with ever-changing labor laws, high employee turnover, and slim margins, operators are turning to technology to increase profitability, manage their workforce, and drive efficiency. Sound technological solutions do more than improve the performance of a business. They alleviate stress for owners, managers, and employees, making it easier for staff to give attention...