Tag: OTAs
OTAs Fight Against Direct Booking Push
In response to major hotel companies' direct booking push, Priceline and Expedia, two of the largest OTAs, are fighting back by making some brands...
OTAs ‘Dimming’ Hotel Search Results
As more hotels promote direct-booking discounts, a retaliatory practice among OTAs called “dimming” has come to light. It involves intentionally minimizing a hotel’s appearance...
Are Booking Trends Moving Away from OTAs?
Online travel agencies have reigned supreme over the last several years, as tech-savvy guests look for quick and easy ways to book trips. But...
Explaining Loyalty Pricing
Loyalty pricing is the practice of brands, owners, and management companies offering discounts to members of their loyalty programs who book rooms directly through...
U.S. Hotels Gain Incremental Negotiating Strength Over OTAs
NEW YORK—The balance of power has shifted in favor of U.S. hospitality companies in their tenuous relationship with online travel agencies (OTAs), according to...