Tag: Occupancy
Ten Years Later, Have Lodging Assets Recovered?
Lodging is a cyclical industry, passing through four distinct phases over time: peak, contraction, trough, and expansion. Most industry experts believe that 2007 was...
Extended-Stay Occupancy Rises Despite New Supply
For the past four quarters, demand grew faster than supply for extended-stay hotels in the United States. Continuing that trend, extended-stay occupancy reached one...
Boosting a Hotel’s Direct Booking Conversion Rate Without Giving Away Rooms
One of the biggest and most widespread misconceptions in the hotel industry is that discounting is the best way to boost direct bookings. Even...
Three Insights from Marcus & Millichap’s Q2 2018 National Hospitality Research Report
Room demand for U.S. hotels is set to remain high, thanks to a combination of employment growth, increased consumer spending, and rising occupancy, according...
Nine Big Events Expected to Drive Occupancy This Summer
With the wide range of unique, exciting events available for all interests, there’s simply no excuse for people in the United States to phone...