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Genetti Hotel & Suites
Boutique & Independent

Historic Hotel Reaps the Benefits of Best Western’s Brand Engine

Kate Hughes -
SureStay Mission
Brands

Texas Hotelier Reenters Best Western’s System Under the SureStay Flag

Kate Hughes -
Zermatt Utah, A Trademark Collection Hotel
Boutique & Independent

Wyndham Expands Trademark’s U.S. Footprint with Nine New Properties

LODGING Staff -
Lindsey Ueberroth, CEO of Preferred Hotels & Resorts
Boutique & Independent

Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Kate Hughes -
The Hermitage Jakarta Rooftop Pool
Finance

Independently Minded: The Power of Soft Brands

Kate Hughes -
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