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Meeting Planner

The One Practice That Will Earn a Meeting Planner’s Trust

Even with the best of intentions, some hotel sales managers unwittingly prioritize winning the sale before building trust with the meeting planner. By simply...
Book group business

Five Closing Tactics to Book Group Business

Blazingly successful group sales managers and directors don’t wait to initiate the close. They work the close right from the start. Today’s meeting planners are...

Kalibri Labs Report Reveals Increased Intermediation in the Groups and Meetings Segment

A new Kalibri Labs report reveals increased intermediation in the groups and meetings segment of the hotel industry, the associated costs, and future projections....

Winning More Meetings Requires Hard Data

Most hotels rely on complimentary stays, elaborate dinners, spa treatments, and cookie-cutter sales tactics to win more event business. Today, the vast extent of...

Seven Ways To Make Meetings and Events More Sustainable

Meetings and events are big business in the U.S. They are valued at about $1 trillion and invariably listed as one of the ten...
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