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Extended-Stay Hotel

Extended-Stay Hotels Remain Attractive To Hoteliers and Guests

Hoteliers are continuing to enjoy strong performance in the extended-stay segment. These hotels’ home-like amenities are responsible for their rising popularity among travelers, and...
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How Full-Service Independents Compare to Full-Service Chain-Affiliated Hotels

Many independent hoteliers will cop to considering what it would be like to convert their hotels into chain-affiliated properties. With this common musing comes...

Modeling Hotel Profitability Based on the Latest U.S. Hotel Data

For several years, STR has produced an estimate of total revenues and gross operating profit for the U.S. lodging industry. For 2016, we reported...

More Supply and Demand: A Look at the Economy Hotel Landscape

Economy hotels make up one of the seven chain-scale segments defined and benchmarked by STR. These chain scale segments are based primarily on annual...
STR RevPAR Soft Brands

These Are the Factors that Contribute to the Success of Soft Brands

A flurry of entrants to the hotel market’s soft brand space in recent years has raised questions as to its enduring viability. Is this...
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