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Pre-COVID Performance of Soft-Branded Hotels

Before the COVID-19 pandemic devastated hotel performance trends across all property types, soft brands were continuing to deliver hardline results at a pace that...
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RevPAR Growth Continues to Flourish for Independent Hotels

For the past five years, independent properties have outpaced branded properties in RevPAR growth. For the most recent trailing 12-month period ending July 2019,...
Stock photo of Laguardia Airport in New York - airport

Sharp Demand Growth Drives Record-High Occupancy for U.S. Airport Hotels

As demand in the U.S. airport hotel market continues to rise, will the pricing power of hotels begin to accelerate? The STR analyst team...
Extended-Stay Hotel

Extended-Stay Hotels Remain Attractive To Hoteliers and Guests

Hoteliers are continuing to enjoy strong performance in the extended-stay segment. These hotels’ home-like amenities are responsible for their rising popularity among travelers, and...
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How Full-Service Independents Compare to Full-Service Chain-Affiliated Hotels

Many independent hoteliers will cop to considering what it would be like to convert their hotels into chain-affiliated properties. With this common musing comes...