Tag: conversion
Choice Hotels Signs Mid-Atlantic Multi-Unit Conversion Agreement
ROCKVILLE, Md.—Choice Hotels International has signed an agreement with Hammock Worldwide Hotels & Resorts to convert and open eight Choice-branded properties across the Mid-Atlantic...
Choice’s Anne Smith Explains the Strategy Behind Clarion Pointe
In September, Choice Hotels International unveiled a brand extension of Clarion designed to meet the increased demand from hotel owners for a new select-service...
IHG Launches New Upscale Brand, voco
IHG (InterContinental Hotels Group) today launched voco, its new upscale hotel brand, alongside announcing the brand's first signing in Australia. The new brand will...
Oak Tree Inn Converts 44 Hotels To Wyndham Brands
VANCOUVER, B.C.—ONE Lodging Management Inc. unveiled Baymont Inn & Suites Wellington, Kan., one of 44 Oak Tree Inn hotels undergoing conversion to three of...
Conversion is King For Marketing and Loyalty Initiatives
For all the fanfare that accompanied the start of brands’ campaigns a year and half ago, hotel CEOs’ public discussion of the success of...