Tag: conversion
Choice’s Anne Smith Explains the Strategy Behind Clarion Pointe
In September, Choice Hotels International unveiled a brand extension of Clarion designed to meet the increased demand from hotel owners for a new select-service...
IHG Launches New Upscale Brand, voco
IHG (InterContinental Hotels Group) today launched voco, its new upscale hotel brand, alongside announcing the brand's first signing in Australia. The new brand will...
Oak Tree Inn Converts 44 Hotels To Wyndham Brands
VANCOUVER, B.C.—ONE Lodging Management Inc. unveiled Baymont Inn & Suites Wellington, Kan., one of 44 Oak Tree Inn hotels undergoing conversion to three of...
Conversion is King For Marketing and Loyalty Initiatives
For all the fanfare that accompanied the start of brands’ campaigns a year and half ago, hotel CEOs’ public discussion of the success of...
Tapestry Collection by Hilton Debuts First Hotel and Youth Service America Partnership
SYRACUSE, N.Y.–The Tapestry Collection by Hilton has launched a partnership with Youth Service America to encourage young people to improve their communities through the...