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reopening

Nine Steps for Communicating a Hotel’s Reopening

By mid-March, more than 4,953 U.S. hotels and 16.2 percent of rooms had closed or been converted for other uses due to COVID-19, according...
Marketing costs

Earn More Loyal Guests by Getting Reservation Sales and Marketing Teams on the Same...

For decades, the reservation sales team has been the last stop at the morning debrief in terms of understanding how a hotel is performing...
Crisis communications

Responding To a Crisis

Have a question for our experts? Submit it here. How should I publicly respond to a crisis at my hotel?  Fortune favors the prepared, so when...

AHLA Taps Amanda Franks to Lead Campaign Communications

Washington, D.C.—The American Hotel & Lodging Association (AHLA) announced the appointment of Amanda Franks as vice president of Campaign Communications. Franks is a veteran...