Tag: Brand
A Stage Set with a Story: Designing Hotels with a Narrative
An opera with only a beautiful stage set is just something pretty for the audience to look at. A successful production is layered with...
Fairfield by Marriott Celebrates 30 Years with New Brand Design
BETHESDA, Md.–Fairfield by Marriott, the hotel giant's second largest brand, is celebrating its 30th anniversary year by unveiling a new brand design. The new...
My Place Announces New Lobby Design and Initiatives at 2017 Convention
ABERDEEN, SD—The 2017 My Place Hotels of America Convention brought nearly 200 attendees, including My Place owners, operators, and partners, from across the country...
IHG Reveals New Midscale Brand—Avid Hotels
ATLANTA–InterContinental Hotels Group (IHG) has revealed the name of its new high-quality midscale brand—avid hotels—alongside a brand logo and renderings of the hotel exterior,...
Three Tips for Selecting the Right Brand
Ayelet Weinstein, CEO and founder of B Hotels & Resorts, shares three tips for selecting the right brand. “Developers and owners need to explore...