Tag: Brand
Hilton Launches New Brand Focused on Meetings and Events, Signia Hilton
Today, Hilton announced the launch of Signia Hilton, a new brand designed to cater to “meeting professionals and sophisticated business travelers by infusing state-of-the-art...
Hard Rock Launches a Select-Service Brand: Reverb by Hard Rock
HOLLYWOOD, Fla. — Hard Rock International is entering the select-service hotel category with a new brand: Reverb by Hard Rock. The new collection of...
IHG’s avid hotels Marks First Anniversary
ATLANTA—InterContinental Hotels Group (IHG) this week celebrated the first anniversary of avid hotels, the company’s newest mainstream brand.
Since the brand’s launch, IHG has signed...
Renaissance Hotels Are Getting a Design Facelift
Renaissance Hotel is transforming its brand by completely redesigning properties to immerse guests in local cultures. Each design is meant to evoke authenticity through...
A Stage Set with a Story: Designing Hotels with a Narrative
An opera with only a beautiful stage set is just something pretty for the audience to look at. A successful production is layered with...