Tag: booking
Using Mobile To Improve Traveler Loyalty
The mobile-loving tendencies of today’s consumers—particularly those in their twenties and early thirties known as the Millennial demographic—are dramatically transforming how they go about...
Driving Customers to Direct Bookings
Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is...
IHG Hotels Added to TripAdvisor Instant Booking
NEEDHAM, MA — TripAdvisor announced a partnership with InterContinental Hotels Group (IHG) to include all the company’s hotel brands in the TripAdvisor instant booking marketplace....
Weakening March Reservation Pace Creates New Challenges
NEW YORK—As North American hoteliers head into the spring season, new commitments that have been added over the last month (pace) are down -1.6...
What Hotel Chains Can Learn from Booking Aggregators
More and more travelers prefer to make their hotel (or flight, or car) reservations directly on the brand’s website—direct bookings outnumber aggregator bookings three-to-one....