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Four Ways to Use Big Data in Hospitality

A hospitality business has countless ways to collect snapshots of consumer data—past travel bookings, seasonal sale trends, and more. But without looking at all...

Don’t Be Creepy: Best Practices When Using Guest Data

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner...

How Much Guest Data Do You Have a Right to Use?

Using big data to gain insights about hotel guests is a relatively new development in the lodging industry. When done right, it can provide...

Nara Launches New Travel Vertical

CAMBRIDGE, Mass.—Nara Logics, a computational neuroscience company that analyzes and personalizes Web data, has added hotel recommendations to its personal Internet portal, Nara.me, which...
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