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big data

Three Ways Hoteliers Can Leverage Big Data to Drive Revenue

Once upon a time, hoteliers had to rely on spotty and inconsistent feedback from the field and handwritten information stored in bulky, three-ring binders...
Guest on computer - big data

Creating and Managing a Single View of the Guest with Data

Not long ago, the only data that resorts collected were guest's names and emails. Today, the hospitality industry is much more interested in big...
small data

Using Small Data to Maximize On-Property Spend

There is a significant buzz in the industry around the use of big data, but less so around small data. Small data is easily...
Absolutdata - using AI and Big Data when guests travel

Five Ways Hotels Can Use AI to Generate Bookings and Improve Service

Hotels are using AI and Big Data to connect with guests in new ways and to surpass guests' expectations. While these technologies are impacting...

Mobile’s Major Impact on Hospitality

All of the major hotel companies recognize the importance of mobile to their business plan, with many launching proprietary apps that aim to capture...