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NSYNC member Lance Bass and Alexandra Jaritz, SVP and global head, Tru by Hilton, celebrate Tru by Hilton's growth to 50 open hotels with a giant CONNECT 4 tournament at Tru by Hilton Salt Lake City Airport. (Photo by Fred Hayes/Getty Images for Tru by Hilton)

Tru by Hilton Reaches 50 Open Hotels, With 300 More Planned To Open by...

SALT LAKE CITY—Tru by Hilton has grown to 50 newly constructed hotels less than two years since first opening its doors. In addition, the brand...

Tech Talk: Hospitality Leaders on Disruption in the Industry

At this year’s Hunter Hotel Conference, industry leaders spoke about the evolving role of tech in hospitality and how it’s disrupting the industry.   “The key...

Tru by Hilton Rolls Out Updated Prototype

MCLEAN, Va.—Hilton’s midscale hotel brand, Tru by Hilton, is rolling out an enhanced prototype. Guided by strategic partnerships with key stakeholders including owners, guests,...

Checking In With Alexandra Jaritz, Head of Tru by Hilton

As the fastest growing hotel brand in lodging history, Hilton’s Tru has definitely garnered a lot of industry attention. LODGING caught up with Alexandra...

The 450+ Hotel Woman: Alexandra Jaritz of Tru by Hilton

Alexandra Jaritz’s office in Hilton’s McLean, Va., global headquarters is filled with colorful souvenirs and mementos. Photographs, trinkets, and awards give the room a...
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