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Branding

Creating a Branding Strategy in Four Steps

The consequences of failing to incorporate a property branding strategy range from off-target market positioning to uncoordinated operational efforts and significant revenue loss. Below...
La Quinta Inn & Suites by Wyndham San Luis Obispo Downtown‎ - owned by StonePark Capital, of which Andrew Firestone is a partner

Andrew Firestone’s Three Tips for Flying the Flag of an Acquired Brand

It doesn’t seem like the hotel industry is going to stop consolidating any time soon. Andrew Firestone is a founding partner at StonePark Capital,...
The Exchange at the Lancaster Marriott at Penn Square

Making Rooftop Bars Safe for Guests

Have a question for our experts? Submit it here. How do hotels make their rooftop bars safe for guests? "Rooftop bars seem to be opening at...
development challenges

Industry Experts Share the Biggest Development Challenges of 2019

 The availability of quality construction The biggest challenge for us as a developer today is the availability of quality construction personnel, both management and...
Rat near Garbage

Best Practices of Pest Prevention

Pests, especially rodents, have gotten a lot of press in 2019. A quick Google search for news articles around rats and mice will reveal...
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