Radisson Hotel Group

In March, Minneapolis, Minn.-based Carlson Rezidor Hotel Group announced that it would be rebranding as Radisson Hotel Group. The company also launched a new lifestyle hotel brand, Radisson Collection, as well as a refreshed guest loyalty program, Radisson Rewards. Radisson Hotel Group chose its new moniker to leverage the recognition behind the Radisson brand. In April, at Radisson’s first Americas Business Conference under the new name, Ken Greene, president of the Americas, said, “Radisson Hotel Group is more than a new name. It’s a movement that creates extraordinary synergies across all areas of our business. It better aligns our global portfolio, it refreshes the value we bring to market, and it meets the changing needs of the growing hospitality and travel industries.”

AT A GLANCE:
» Ownership split (U.S. properties) | 15 corporate-owned or managed and 539 franchised
» Rewards program | Radisson Rewards
» Length of contract | 20 years
» Contact Terry Sanders, Chief Development Officer

 

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Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesTarget CustomerGlobal PropertiesU.S. Pipeline
Country Inns and Suites by Carlson Since: 1987Delivers a heartfelt experience through inviting design, products, and services so that all guests feel like they are welcome and that they matter.Upper-midscaleComfort Inn & Suites, Fairfield Inn, Hampton Inn, Holiday Inn ExpressInitial (includes application): $50,000
Royalty: 5% GRR
Marketing: 2.5% GRR
Reservation: 1.25% GRR
Baby boomers, generation X and Y, business and leisure travelers48247
Park Inn by Radisson Since: 1986Stress-free experiences, good food, and an upbeat environment. This brand has a contemporary design with friendly, personalized service.Upper-midscaleClarion, Holiday Inn, Howard Johnson, Ramada, Wyndham GardenInitial (includes application): $35,000
Royalty: 4.5% GRR
Marketing: 2% GRR
Reservation: 1.25% GRR
Generation Y leisure and corporate travelers1492
Radisson Since: 1962Relaxing spaces, thoughtfully considered details, and unexpected delights for business and leisure travelers.UpscaleCourtyard, Crowne Plaza, DoubleTree, Four Points, Hilton Garden InnInitial (includes application): $75,000
Royalty: 5% GRR
Marketing: 2% GRR
Reservation: 2% GRR
Baby boomers and generation X business and leisure travelers16413
Radisson Red Since: 2015Offering a playful twist on the traditional hotel stay, this brand offers guests hangouts with a casual feel, buzzing social scenes, and bold design personality.UpscaleAC Hotels, Aloft, Hotel Indigo, Hyatt PlaceInitial (includes application): $75,000
Royalty: 5% GRR
Marketing: 2% GRR
Reservation: 2% GRR
Millennial-minded lifestyle consumers42
Radisson Blu Since: 2015A brand with stunning flagship hotels in prime locations around the world, including major cities, airport gateways, and leisure destinations.Upper-UpscaleHilton, Hyatt, Marriott, Sheraton, Westin, WyndhamInitial (includes application): $100,000
Royalty: 5% GRR
Marketing: 2% GRR
Reservation: 2% GRR
Generation X business and leisure travelers3451

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