In March, Minneapolis, Minn.-based Carlson Rezidor Hotel Group announced that it would be rebranding as Radisson Hotel Group. The company also launched a new lifestyle hotel brand, Radisson Collection, as well as a refreshed guest loyalty program, Radisson Rewards. Radisson Hotel Group chose its new moniker to leverage the recognition behind the Radisson brand. In April, at Radisson’s first Americas Business Conference under the new name, Ken Greene, president of the Americas, said, “Radisson Hotel Group is more than a new name. It’s a movement that creates extraordinary synergies across all areas of our business. It better aligns our global portfolio, it refreshes the value we bring to market, and it meets the changing needs of the growing hospitality and travel industries.”
AT A GLANCE:
» Ownership split (U.S. properties) | 15 corporate-owned or managed and 539 franchised
» Rewards program | Radisson Rewards
» Length of contract | 20 years
» Contact | Terry Sanders, Chief Development Officer
| Brand Name | What It's About | Chain Scale | Competitive Set | Franchise Fees | Target Customer | Global Properties | U.S. Pipeline |
|---|---|---|---|---|---|---|---|
| Country Inns and Suites by Carlson Since: 1987 | Delivers a heartfelt experience through inviting design, products, and services so that all guests feel like they are welcome and that they matter. | Upper-midscale | Comfort Inn & Suites, Fairfield Inn, Hampton Inn, Holiday Inn Express | Initial (includes application): $50,000 Royalty: 5% GRR Marketing: 2.5% GRR Reservation: 1.25% GRR | Baby boomers, generation X and Y, business and leisure travelers | 482 | 47 |
| Park Inn by Radisson Since: 1986 | Stress-free experiences, good food, and an upbeat environment. This brand has a contemporary design with friendly, personalized service. | Upper-midscale | Clarion, Holiday Inn, Howard Johnson, Ramada, Wyndham Garden | Initial (includes application): $35,000 Royalty: 4.5% GRR Marketing: 2% GRR Reservation: 1.25% GRR | Generation Y leisure and corporate travelers | 149 | 2 |
| Radisson Since: 1962 | Relaxing spaces, thoughtfully considered details, and unexpected delights for business and leisure travelers. | Upscale | Courtyard, Crowne Plaza, DoubleTree, Four Points, Hilton Garden Inn | Initial (includes application): $75,000 Royalty: 5% GRR Marketing: 2% GRR Reservation: 2% GRR | Baby boomers and generation X business and leisure travelers | 164 | 13 |
| Radisson Red Since: 2015 | Offering a playful twist on the traditional hotel stay, this brand offers guests hangouts with a casual feel, buzzing social scenes, and bold design personality. | Upscale | AC Hotels, Aloft, Hotel Indigo, Hyatt Place | Initial (includes application): $75,000 Royalty: 5% GRR Marketing: 2% GRR Reservation: 2% GRR | Millennial-minded lifestyle consumers | 4 | 2 |
| Radisson Blu Since: 2015 | A brand with stunning flagship hotels in prime locations around the world, including major cities, airport gateways, and leisure destinations. | Upper-Upscale | Hilton, Hyatt, Marriott, Sheraton, Westin, Wyndham | Initial (includes application): $100,000 Royalty: 5% GRR Marketing: 2% GRR Reservation: 2% GRR | Generation X business and leisure travelers | 345 | 1 |
