Magnuson Hotels operates three related brands in three separate industry sectors: Magnuson Grand Hotels (upper-midscale), Magnuson Hotels (midscale), and M Star Hotels (upper-economy). Magnuson hotels receive global brand representation, including a hotel reservation network, access to worldwide global accounts, and a number of internet booking channels.
AT A GLANCE:
» Number of U.S. Properties | 1,220
» Rewards program | Magnuson Rewards (a partnership with Amazon.com)
» Length of contract | 5 or 10 years
» Contact | Thomas Magnuson, info@magnusonhotels.com
| Brand Name | What It's About | Chain Scale | Competitive Set | Franchise Fees | Target Customer | U.S. Properties/States | U.S. Pipeline |
|---|---|---|---|---|---|---|---|
| M Star Hotels Since 2008 | Hotels focusing on business and family leisure guests | Upper-economy | Super 8, Econolodge | 10-year commitment: $5,000 5-year commitment: $10,000 Commission: 5% GRR | Budget-minded travelers | 34/12 | 54 |
| Magnuson Hotels Since 2008 | Individually owned and operated properties with clean and comfortable rooms at a great value | Midscale | Best Western, Choice, Wyndham | 10-year commitment: $5,000 5-year commitment: $10,000 Commission: 5% GRR | Budget-minded travelers | 121/60 | 66 |
| Magnuson Grand Since 2008 | Hotels and resorts with catering and on-site restaurants | Upper-midscale | Sheraton, Holiday Inn Express, Radisson | 10-year commitment: $5,000 5-year commitment: $10,000 Commission: 5% GRR | Corporate travelers | 20/20 | 32 |
