Hyatt Corporation

A major multi-brand hotel company with global reach, Hyatt Hotels Corp. continues to actively seek franchise opportunities for its brands all over the world. In June, the company unveiled a new generation of hotels for its upscale, select-service brand, Hyatt Place. This new design emphasizes guest customization, control, and connection and includes elements that promote overall well-being.

» Ownership split (U.S. properties) |151 corporate-owned or managed and 343 franchised

» Rewards program | World of Hyatt
» Length of contract | Not disclosed
» Contact |



Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesU.S. Properties/StatesU.S. Properties/States
Hyatt House Since: 2011 (since 1999 under summerfield suites)Extended-stay, select service, residential-style hotels that aim to provide individual and family travelers with the feel of a modern condominium.Select-service, extended-stayResidence Inn by Marriott, Homewood SuitesApplication: $75,000 + $500/room (over 150 rooms)
Royalty: 5% GRR
Marketing: 3.5 GRR
86/23180 (combined with Hyatt Place)
Hyatt Place Since: 2005Select service, casual hospitality in a well-designed, high-tech, and contemporary environment.Select-service, upscaleCourtyard by Marriott, Hilton Garden InnApplication: $75,000 + $500/room (over 150 rooms)
Royalty: 5% GRR
Marketing: 3.5% GRR
308/41180 (combined with Hyatt Place)
Hyatt Centric Since: 2015Full-service lifestyle brand in vibrant cities to attract modern explorers.Full service, upper-upscaleMarriott, Hilton, InterContinental, Westin, independent and boutique hotelsApplication: $100,000 or $300/room (whichever is greater)
Royalty: 5% GRR
Hyatt Regency Since: 2006Full range of services and facilities tailored to serve the needs of meeting planners, business travelers, and leisure guests .Full service, upper-upscaleMarriott, Sheraton, Hilton, Renaissance, Westin Application: $100,000 or $400/room (whichever is greater)
Royalty: 6% GRR + 3% F&B

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