A major multi-brand hotel company with global reach, Hyatt Hotels Corp. continues to actively seek franchise opportunities for its brands all over the world. In June, the company unveiled a new generation of hotels for its upscale, select-service brand, Hyatt Place. This new design emphasizes guest customization, control, and connection and includes elements that promote overall well-being.
AT A GLANCE:
» Ownership split (U.S. properties) |151 corporate-owned or managed and 343 franchised
» Rewards program | World of Hyatt
» Length of contract | Not disclosed
» Contact | information@hyatt.com
| Brand Name | What It's About | Chain Scale | Competitive Set | Franchise Fees | U.S. Properties/States | U.S. Properties/States |
|---|---|---|---|---|---|---|
| Hyatt House Since: 2011 (since 1999 under summerfield suites) | Extended-stay, select service, residential-style hotels that aim to provide individual and family travelers with the feel of a modern condominium. | Select-service, extended-stay | Residence Inn by Marriott, Homewood Suites | Application: $75,000 + $500/room (over 150 rooms) Royalty: 5% GRR Marketing: 3.5 GRR | 86/23 | 180 (combined with Hyatt Place) |
| Hyatt Place Since: 2005 | Select service, casual hospitality in a well-designed, high-tech, and contemporary environment. | Select-service, upscale | Courtyard by Marriott, Hilton Garden Inn | Application: $75,000 + $500/room (over 150 rooms) Royalty: 5% GRR Marketing: 3.5% GRR | 308/41 | 180 (combined with Hyatt Place) |
| Hyatt Centric Since: 2015 | Full-service lifestyle brand in vibrant cities to attract modern explorers. | Full service, upper-upscale | Marriott, Hilton, InterContinental, Westin, independent and boutique hotels | Application: $100,000 or $300/room (whichever is greater) Royalty: 5% GRR | 19/9 | 20 |
| Hyatt Regency Since: 2006 | Full range of services and facilities tailored to serve the needs of meeting planners, business travelers, and leisure guests . | Full service, upper-upscale | Marriott, Sheraton, Hilton, Renaissance, Westin | Application: $100,000 or $400/room (whichever is greater) Royalty: 6% GRR + 3% F&B | 183/30 | 65 |
