More than a year and a half into the global COVID-19 pandemic, travel demand has begun to return and the hotel industry’s recovery timeline has taken a clearer shape. Over the course of the crisis, hotel owners pivoted from a period of record-low demand to a summer during which leisure travel ramped up quickly. Now, the task that is top of mind for hoteliers is accommodating guests while protecting the hotel’s bottom line—a challenge given the pressures of rising operational costs and an industry-wide shortage of labor that has made hiring, onboarding, and retaining employees difficult. To thrive in a post-pandemic world, owners are looking to invest in affordable hotels with an efficient operating model and the right amenities that will attract a healthy mix of traveler segments to drive demand, bolster rate, improve revenue, and enhance their return on investment (ROI).
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