SÃO PAULO—Hilton Worldwide and Atlantica Hotels announced today the signing of an exclusive management license agreement for Atlantica to develop and manage Hilton Garden Inn hotels in Brazil. The announcement underscores the continued momentum of the upper midscale Hilton Garden Inn brand into new markets and tourism destinations throughout the region, including recently opened hotels in Montevideo, Uruguay and Cusco, Peru.
“Brazil is the largest economy in South America and provides great potential for growth. We are excited to introduce the Hilton Garden Inn brand to this booming market,” said Ted Middleton, senior vice president, development, Latin America, Hilton Worldwide. “The partnership with Atlantica represents a great milestone for Hilton as their experienced and knowledgeable team will help drive our growth efforts throughout the country.”
“It is an honor for Atlantica to partner with Hilton Worldwide, one of the largest hospitality companies in the world, to develop the Hilton Garden Inn brand in Brazil,” said Paul J. Sistare, founder and CEO of Atlantica Hotels. “This partnership will allow us to expand our portfolio in all Brazilian regions, as we plan to develop at least ten Hilton Garden Inn hotels in the main capitals, as well as the biggest secondary cities, offering quality services to our guests, linked to the brand’s values.”
The Hilton Garden Inn brand will join Atlantica’s portfolio of more than 12 brands represented by 85 hotels in Brazil and a sales force of more than 150 executives. The company has been in the hospitality industry since 1996.
“Atlantica’s expertise and the Hilton Garden Inn brand’s market positioning provide an attractive option for local investors,” said Sistare. “The entrance of the new brand will support Atlantica in accomplishing its plan to reach 100 hotels in the first semester of 2016.”
