Charlotte, N.C.-based hotel company Extended Stay America (ESA) began its franchising program just last year, opening up a brand that had been entirely corporate owned since 2007. The midscale extended-stay company currently owns 599 of its properties, with a further 27 franchised. ESA recently launched an associate-focused mobile app, MyESA, designed to strengthen the hotel’s relationship with its team members by offering exclusive content and reward opportunities. The app is able to quickly disseminate information to more than 8,500 associates across its U.S. hotels.
AT A GLANCE
» Ownership split (U.S. properties) | 599 corporate-owned or managed and 27 franchised
» Rewards program |ExtendedPerks Instant Rewards
» Length of contract | 20 years
» Contact | Holly Hester, hhester@esa.com, 980-345-1823
| Brand Name | What It's About | Chain Scale | Competitive Set | Franchise Fees | Target Customer | U.S. Properties / States | U.S. Pipeline |
|---|---|---|---|---|---|---|---|
| Extended Stay America Since: 2017 | An extended-stay brand with a friendly staff and practical touches that make it easier to be away from home. | Midscale | TownePlace Suites, Candlewood Suites | Application: $50,000 Royalty: 5% GRR System: 5% GRR | Value-conscious consumers seeking an affordable place to stay for five nights or more | 626/44 | 20 |
