Direct Booking Value Nearly Double That of Third Parties

    As of late, many major hotel companies have been encouraging would-be guests to book direct. And this push is paying off, according to a new study from SiteMinder. Poring over 43.5 million reservations, SiteMinder found that the average reservation made through SiteMinder’s Channel Manager—which helps hotels distribute via third parties—was valued at $340. Comparatively, the average reservation value through the booking engine it provides for a hotel’s website was $600—nearly twice as much. To read more, click here.

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