A global leader in the hospitality, entertainment, meetings and convention, and gaming industries, Caesars Entertainment operates more than 50 resorts and casinos across the globe. Their 80+ years of best-in-class integrated resort operations and unmatched development expertise makes them one of the most experienced operators in the world. Upcoming projects include Harrah’s Northern California, Caesars & Caesars Palace Bluewaters Dubai, and Caesars Palace Puerto Los Cabos.
AT A GLANCE:
» Ownership split (U.S. properties) | 41, all franchised
» Rewards program |Total Rewards
» Length of contract | 20 years
» Contact | hoteldevelopment@caesars.com
| Brand Name | What It's About | Chain Scale | Franchise Fees | Target Customers | U.S. Properties |
|---|---|---|---|---|---|
| Caesars Palace> Since: 2017 | Iconic and modern, provides indulgent comfort and personalized service that anticipates guests' every need. | Luxury | Application: $500/room Royalty: 5%+2% GRR Marketing: 2% GRR | Experience aficionados, quality enthusiasts, splurge seekers, global explorers | 1 |
| Flamingo> Since: 2017 | A one-of-a-kind retreat with contemporary touches of a vibrant past, captivating dining, entertainment, and service that channel the essence of classic Vegas. | Upscale | Application: $500/room Royalty: 5%+2% GRR Marketing: 2% GRR | Seeks destinations and experiences with character and flair, plans around pleasure and relaxation | 1 |
| The Cromwell> Since: 2017 | An intimate lifestyle boutique hotel that provides a distinct and curated experience because of its decadent design, eclectic nightlife, and signature dining offerings. | Luxury Lifestyle Boutique | Application: $500/room Royalty: 5%+2% GRR Marketing: 2% GRR | Seeking the "it" place to be, high-end perks, and exceptional service, or a cure from the common business trip | 1 |
| The Linq> Since: 2017 | A 360° multi-sensory lifestyle, hospitality, and entertainment destination that promotes discovery and makes every guest feel as if they can create their own unique and sharable experience. | Upscale select-service | Application: $500/room Royalty: 5%+2% GRR Marketing: 2% GRR | Social in nature and migrates towards energized environments to interact with friends and their social networks simultaneously | 1 |
