PHOENIX, Arizona—BWH Hotels has announced that Drybar amenities will now be available at boutique brands in the BWH Hotels portfolio, including Aiden and Vīb. Drybar will now offer its hair care and bath products in guestrooms at Aiden and Vīb’s North American properties, which can be found in cities such as Austin, Berkeley, Denver, Scottsdale, and more.
“At BWH Hotels, we prioritize finding meaningful partnerships for each of our brands that will enhance a guest’s overall experience,” said Amy Hulbert, vice president, boutique and upscale brands, BWH Hotels.
Founded in 2008, Drybar offers a line of hair and bath products, available for purchase at each of its location. Aiden and Vīb guests will have access to an array of the brand’s products in their rooms, including shampoo, conditioner, shower gel, lotion, and hand soap.
“We are thrilled to partner with BWH Hotels to bring Drybar products to Aiden and Vīb hotels,” said Julianne Dubois, vice president global marketing, Drybar. “These boutique hotel brands deliver authentic and engaging travel experiences, making this the ideal partnership for us.”