Patrick Bosworth
Patrick Bosworth is CEO and a co-founder of Duetto, a revenue strategy platform company based in San Francisco.
Conversion is King For Marketing and Loyalty Initiatives
For all the fanfare that accompanied the start of brands’ campaigns a year and half ago, hotel CEOs’ public discussion of the success of this media blitz around hotel loyalty and direct bookings has...
As RevPAR Growth Levels Off, Revenue Strategies Must Level Up
Monthly RevPAR has grown year-over-year for 88 straight months, so that must mean every hotel in America has been nailing marketing, distribution, and revenue management for seven-plus years, right? Of course not. Most hoteliers...
Hotels Confront the Paradox of Personalization
Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in the most literal definition of the term. True personalization means...
The Necessity of a Mobile-Booking Strategy
Facebook launched its City Guides feature last month, giving even more credibility to the idea that mobile devices’ importance to hotel distribution will only grow. Facebook’s new offering in particular is intriguing because of...
Why Hotels Should Reevaluate Their Tech Stack
I’m not surprised by all the current excitement for new technologies and for what we think might be emerging trends in the hotel industry. In the press and at shows like CES or ALIS,...