Patrick Bosworth
Conversion is King For Marketing and Loyalty Initiatives
For all the fanfare that accompanied the start of brands’ campaigns a year and half ago, hotel CEOs’ public discussion of the success of...
As RevPAR Growth Levels Off, Revenue Strategies Must Level Up
Monthly RevPAR has grown year-over-year for 88 straight months, so that must mean every hotel in America has been nailing marketing, distribution, and revenue...
Hotels Confront the Paradox of Personalization
Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in...
The Necessity of a Mobile-Booking Strategy
Facebook launched its City Guides feature last month, giving even more credibility to the idea that mobile devices’ importance to hotel distribution will only...
Why Hotels Should Reevaluate Their Tech Stack
I’m not surprised by all the current excitement for new technologies and for what we think might be emerging trends in the hotel industry....