Patrick Bosworth
Competition Among OTAs, Search Players Leaves Hotels with Options
Google has appeared more aggressive in the travel space lately, inserting itself into the competition between hotels and online travel agencies for primacy among...
Hotel-OTA Competition Improves Focus on Distribution
When the CEOs of Expedia and Marriott International gave separate talks at the Skift Global Forum last month, they downplayed the competition between hotels...
Strategizing for Winning in Uncertain Times Starts Now
Uncertainty and volatility are threatening hotel occupancy and profitability in markets all over the world right now. But, forward-thinking hotels can formulate strategies that...
Data Drives the Right Strategy in Any Age of Travel
Hoteliers never seem to agree what point in the industry cycle we’re in, and right now is no different. Is it the “Golden Age...
Loyalty Pricing Should Be Weapon of Choice Against OTAs
The last time I saw it, Hilton Worldwide’s marketing campaign could not have been placed any better for me to argue that hotels’ new...