Patrick Bosworth
Hoteliers Must Focus on Long-Term Value Creation—Starting With the Booking Experience
Familiarity isn’t driving purchase intent when it comes to booking travel. Lodging brands should recognize this as a call to innovate. Instead of letting online travel agencies and home-sharing platforms duke it out, hotels...
Live Rates Make Multi-Channel Distribution Strategies Work
It’s an exciting time for hotel marketing, as new options in ad tech seem to come online every week. However, hotels need to make sure their own websites and booking engines can integrate with...
To Win the Future, Avoid Innovation Mistakes from the Past
It’s fun to think about the hotel of the future and what that next-generation guest experience could look like. But when hoteliers imagine transforming their properties with check-in kiosks, robot butlers, and rooms controlled via...
Hotels—Not OTAs—Own the Data That Makes the Difference
Online travel agencies (OTAs) have built incredibly successful, valuable businesses, and their websites largely define what consumers now expect from the modern booking experience. But even Expedia and Priceline can’t be all things to...
Don’t Flatter OTAs with Imitation—Fight Back with Innovation
Despite owning zero real estate and having no experience running a property, online travel agencies are a force in the hotel industry because they continually refine an online shopping experience that consumers like. The...