Mike Chuma
Mike Chuma is the vice president of global marketing at IDeaS.
Getting the Most Value Out of Every Guest Booking and Stay
In what is sure to be another year of change, hoteliers have to consider new ways to maximize guest value across all available revenue streams—a vast undertaking whereby operators must align all of their...
Can Hotel Revenue Managers Help Save Our Planet?
Let our powers combine: Earth! Fire! Wind! Water! Revenue?
Okay, so linking revenue management to Captain’s Planet-esque environmentalism may be a bit of a stretch, but good planning and practices can help revenue managers reduce...
Transitioning Staff To a New Revenue Management System
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What are your tips for training staff on a new revenue management system?
I have decided to move my property to a new revenue management system (RMS). How...