Aloft, Four Points Reach Opening Milestones

STAMFORD, Conn.—Aloft Hotels has announced the 100th hotel milestone worldwide, with the opening of Aloft College Station in Texas. With the recent openings of Aloft Manhattan Downtown–Financial District in New York City, Aloft Santa Clara, Aloft Stuttgart, and Aloft Munich in Germany, Aloft continues to expand in key global markets, with eight more hotels set to open by year’s end.

“Aloft has been one of the fastest growing hotel brands, successfully opening 18 hotels in three countries within the first six months of launch, and now boasts Starwood’s second largest development pipeline,” said Brian McGuinness, global brand leader, specialty select brands for Starwood. “Aloft continues to be set apart from the competition, filling a white space we identified long ago in the marketplace: the need for an innovative and design-forward option for travelers on the road for either business or pleasure. When we think about development, we look for places where today’s–and tomorrow’s–travelers not only want to be, but need to be.”

Aloft hotels now operate in nearly every corner of the world, with properties in North America, Mexico, Belgium, Germany, United Kingdom, Turkey, UAE, India, Korea, Malaysia, Thailand, Costa Rica, Colombia, Panama, and more. Aloft signed as many hotel deals in the first half of 2015 as in all of 2014, and is in its fifth consecutive year of market share gain. The brand will expand its portfolio in Greater China to 10 hotels by year’s end and will continue to penetrate new markets globally, with additional 2015 openings planned for Aloft Raleigh, Aloft Louisville Downtown, Aloft Taipei Zongshan, Aloft Greenville Downtown, Aloft Raleigh–Durham Airport Brier Creek, Aloft El Segundo–Los Angeles Airport, and Aloft Senzhen Lonngang.

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Meanwhile, the Four Points brand has crossed the 200th hotel milestone worldwide. Boasting the largest pipeline in the Starwood Hotels & Resorts portfolio, Four Points continues to grow with plans to open 12 additional hotels around the world by the end of this year–roughly one a week. With the recent openings of Four Points Istanbul Dudullu; Four Points, Seoul, Namsan; Four Points Bali, Kuta; and Four Points Moncton, the brand is currently represented in 40 countries worldwide.

“Four Points is proud to cross the 200th hotel milestone with the recent openings of these four hotels in diverse and dynamic markets across the globe. The brand’s explosive growth reflects its tremendous appeal for global travelers as well as our laser-like focus on expanding our global footprint,” said McGuinness. “Built for the modern, everyday
traveler, Four Points continues to offer our guests exactly what they need while on the road. Demand for our winning formula is at an all-time high, and the brand’s performance has never been better.”

Four Points is on track to expand its portfolio of rooms by nearly 60 percent in the next five years. Today, the brand has 119 hotels in North
America, 44 in Asia Pacific, 21 throughout Europe, Africa, and the Middle East, and 19 in Latin America. Hotels expected to open by year’s end include: Four Points Vadodara, Four Points Bellingham Hotel &
Conference Center, Four Points Istanbul Batisehir, Four Points Phoenix North, Four Points Midland, Four Points Oran, Four Points San Diego-SeaWorld, Four Points Penghu,Four Points Chengdu, Anren, Pujiang Resort, Four Points Fargo, Four Points, Barrie, and Four Points Cincinnati North.