NEW YORK—Quadrum Global, an international developer and investment firm, has announced that it will soon open a pair of its New York City hotels under the company’s new Arlo Hotels brand. Additionally, Quadrum announced that hospitality industry leaders Foiz Ahmed, Javier Egipciaco, Maggie Houston, Jason Enany, Heather Berti, Katherine Solomon, and Li Tang have joined the company to manage all aspects of Arlo’s operations.
The first two Arlo properties are set to open in New York City’s Hudson Square and NoMad neighborhoods. The 325-key Arlo Hudson Square will open in September, while the 250-key property Arlo NoMad will open approximately one month later.
Quadrum’s decision to self-manage the properties under a new brand is part of a corporate strategy focused on building an in-house management platform around its key portfolio properties. With strong existing capabilities in development and asset management, Quadrum is extending its expertise to operating and marketing its hospitality properties.
The Arlo Hotels operating philosophy is focused on creating a memorable, organic experience as the principal amenity. The rooms marry form and function, while raw and refined decor throughout each property speaks to an aesthetic of graceful simplicity. Smart technology enhances guest service; music lounges, rooftop terraces and patios are prime social destinations; restaurants feature celebrated chefs; entertainment includes performances by up-and-coming artists; and workshops are hosted by leaders in today’s creative milieu.
“Hospitality has been one of our core investment strategies since we entered the U.S. market in 2009,” said Oleg Pavlov, Quadrum’s founder and chief executive officer. “Given where the hotel investment market is today, we believe that self-managing our newest crop of hotel projects puts us in a better position to create value for investors and customers over the entire lifecycle of these projects.”
Seth Schumer, speaking on behalf of Quadrum, added,: “In creating the Arlo Hotels operating platform, we have formed a team that reflects the caliber of experience we offer to guests and visitors. The Arlo executive team is made up of highly accomplished individuals at the leading edge of industry innovation. Their collective capabilities in all aspects of hotel operations will ensure that our new brand is stewarded by the industry’s most creative minds and that no detail is overlooked.”
