Based in Neenah, Wis., Cobblestone Hotels franchises select-service brands. While Cobblestone’s namesake brands are focused on new builds, Boarders is specifically for conversions. The hotel chain sees its brands as focused exclusively on small, tertiary markets that could use the opening of a hotel to spur economic growth, differing significantly from competing brands that aspire to build in large urban centers. Cobblestone recently announced it will be acquiring two brands—Key West Inns, Hotels, & Resorts and Centerstone Inns, Hotels, & Plaza Hotels—from Vimana Franchise Systems.
AT A GLANCE:
» Ownership split (U.S. properties)| 88
» Rewards program | Cobblestone Rewards
» Length of contract | Not disclosed
» Contact | Josie Kilgore, jkilgore@cobblestonehotels.com, 920-230-2622
| Brand Name | What It's About | Chain Scale | Competitive Set | Franchise Fees | Target Customers | U.S. Properties/States | U.S. Pipeline |
|---|---|---|---|---|---|---|---|
| Boarders Inn and Suites by Cobblestone Hotels Since: 2008 | A conversion brand that offers clean, comfortable rooms and flexibility for owners. | Midscale | AmericInn, Grandstay, Super 8, Best Western | Initial: $30,000 Application: $2,000 Franchise: $2/room/day Marketing: $0.50/room/day | Business and leisure travelers | 14/7 | Not disclosed |
| Cobblestone Hotel and Suites/Cobblestone Inn and Suites Since: 2008 | Brands featuring state-of-the-art technology with well-appointed public spaces and guestrooms found in small- to medium-sized cities. | Upper-midscale | Holiday Inn Express, Hampton Hotels by Hilton, Comfrot Suites, Country Inns & Suites by Carlton | Initial: $35,000 Application: $2,000 Franchise: $3/room/day Marketing: $0.50/room/day | Business and leisure travelers | 74/14 | 8 |
