Given the one- to two-decade length of most franchise contracts, entering into that relationship is a major decision for a hotelier. LODGING‘s annual Guide to Franchising is an invaluable resource for making that decision, providing detailed brand information ranging from financial terms to chain scale to the latest developments. To help hoteliers looking to team up with a franchise partner, LODGING is spotlighting over 90 brands this year as part of its online Guide to Franchising.
The following companies and their brands are listed in alphabetical order.
Red Roof
COMPANY SNAPSHOT
Total number of properties (Global): 4
Total number of properties (U.S.): 676
Rewards program: RediRewards
Contact: Daniel Perorazio, dperorazio@redroof.com
| BRAND | FRANCHISING SINCE | CHAIN SCALE | FRANCHISE FEES | PROPERTIES IN SYSTEM | ROOMS IN SYSTEM |
|---|---|---|---|---|---|
| HomeTowne Studios | 2018 | Extended Stay | Application: $3,000 Royalty: 5.5% of Gross Room Revenue Marketing: 3% of Gross Room Revenue | Corporate Owned: 14 Franchised: 50 | Corporate Owned: 944 Franchised: 7,533 |
| Red Roof Inn | 1996 | Economy | Application: $3,000 Royalty: 4.5% of Gross Room Revenue Marketing: 4% of Gross Room Revenue | Corporate Owned: 53 Franchised: 554 | Corporate Owned: 6,663 Franchised: 45,200 |
| Red Roof PLUS+ | 2007 | Upscale Economy | Application: $3,000 Royalty: 4.5% of Gross Room Revenue Marketing: 4% of Gross Room Revenue | Franchised: 77 | Franchised: 8,609 |
| The Red Collection | 2018 | Midscale | Application: $5,000 Royalty: 5.5% of Gross Room Revenue Marketing: 3% of Gross Room Revenue | Franchised: 4 | Franchised: 379 |
