Given the one- to two-decade length of most franchise contracts, entering into that relationship is a major decision for a hotelier. LODGING‘s annual Guide to Franchising is an invaluable resource for making that decision, providing detailed brand information ranging from financial terms to chain scale to the latest developments. To help hoteliers looking to team up with a franchise partner, LODGING is spotlighting over 90 brands this year as part of its online Guide to Franchising.
The following companies and their brands are listed in alphabetical order.
Marriott International, Inc.
COMPANY SNAPSHOT
Total number of properties (Global): 7,852
Total number of properties (U.S.): 5,686
Rewards program: Marriott Bonvoy
Contact: Full Service Inquiries, Rhonda Wallace, 301-308-2372; Select Service Inquiries, Sofia Garibay, 301-380-1158
| BRAND | FRANCHISING SINCE | CHAIN SCALE | FRANCHISE FEES | NORTH AMERICAN PROPERTIES IN SYSTEM | NORTH AMERICAN ROOMS IN SYSTEM |
|---|---|---|---|---|---|
| AC Hotels by Marriott | 2011 | Upscale | Application: $90,000 plus $500 per guestroom in excess of 150 guestrooms Royalty: 5.5% of Gross Room Sales Program Services Contribution: 3.85% of Gross Room Sales (which includes a contribution to the Marketing Fund of 2.5% of Gross Room Sales); plus $10,000 per year; plus $220 per guestroom per year | Total: 101 Franchised: 94 Managed: 7 | 16,732 |
| Aloft Hotels | 2006 | Upscale | Application: $75,000 plus $500 per guestroom in excess of 150 guestrooms Franchise: 5.5% of Gross Room Sales Program Services Contribution: 3.15% of Gross Room Sales (which includes a contribution to the Marketing Fund of 1% of Gross Room Sales); plus $10,000 per year; plus $220 per guestroom per year | Total: 148 Franchised: 146 Managed: 2 | 21,506 |
| Autograph Collection Hotels | 2009 | Upper Upscale | Application: $100,000 plus $400 per guestroom in excess of 250 guestrooms Franchise: 5% of Gross Room Sales Program Services Contribution: 2.02% of Gross Room Sales (which includes a contribution to the Marketing Fund of 1.5% of Gross Room Sales); plus $40,000 per year; plus $450 per guestroom per year | Total: 141 Franchised: 133 Managed: 8 | 28,782 |
| Courtyard by Marriott | 1990 | Upscale | Application: The greater of $90,000 plus $500 per guestroom in excess of 150 guestrooms Franchise: 6% of Gross Room Sales Program Services Contribution: 3.35% of Gross Room Sales (which includes a contribution to the Marketing Fund of 2% of Gross Room Sales); plus $10,000 per year; plus $220 per guestroom per year | Total: 1,040 Franchised: 852 Managed: 188 | 143,630 |
| Delta Hotels by Marriott | 2015 | Upscale | Application: $100,000 plus $400 per guestroom in excess of 250 guestrooms Franchise: 5% of Gross Room Sales Program Services Contribution: 2.16% of Gross Room Sales (which includes a contribution to the Marketing Fund of 1.5% of Gross Room Sales); plus $45,000 per year; plus $380 per guestroom per year | Total: 82 Franchised: 57 Managed: 25 | 19,312 |
| Element by Westin | 2006 | Upscale | Application: $75,000 plus $500 per guestroom in excess of 150 guestrooms Franchise: 5.5% of Gross Room Sales Program Services Contribution: 3.15% of Gross Room Sales (which includes a contribution to the Marketing Fund of 1% of Gross Room Sales); plus $10,000 per year; plus $220 per guestroom per year | Total: 75 Franchised: 73 Managed: 2 | 10,365 |
| Fairfield by Marriott | 1998 | Upper Midscale | Application: $75,000 plus $400 per guestroom in excess of 125 guestrooms Franchise: 5.5% of Gross Room Sales Program Services Contribution: 3.85% of Gross Room Sales (which includes a contribution to the Marketing Fund of 2.5% of Gross Room Sales); plus $7,000 per year; plus $135 per guestroom per year | Total: 1,123 Franchised: 1,116 Managed: 7 | 106,520 |
| Four Points by Sheraton | 1995 | Upscale | Application: $75,000 plus $400 per guestroom in excess of 150 guestrooms Franchise: 5.5% of Gross Room Sales Program Services Contribution: 3.15% of Gross Room Sales (which includes a contribution to the Marketing Fund of 1% of Gross Room Sales); plus $10,000 per year; plus $220 per guestroom per year | Total: 159 Franchised: 158 Managed: 1 | 24,035 |
| JW Marriott | 2000 | Luxury | Application: $100,000 plus $400 per guestroom in excess of 250 guestrooms Franchise: 6% of Gross Room Sales plus 3% of Gross F&B Sales Program Services Contribution: 1.62% of Gross Room Sales (which includes a contribution to the Marketing Fund of 1% of Gross Room Sales); plus $50,000 per year; plus $510 per guestroom per year | Total: 34 Franchised: 13 Managed: 21 | 18,959 |
| Le Méridien | 2005 | Upper Upscale | Application: $100,000 plus $400 per guestroom in excess of 250 guestrooms Franchise: 5% of Gross Room Sales plus 2% of Gross F&B Sales Program Services Contribution: 2.42% of Gross Room Sales (which includes a contribution to the Marketing Fund of 1% of Gross Room Sales); plus $50,000 per year; plus $510 per guestroom per year | Total: 24 Franchised: 24 Managed: 0 | 5,543 |
| Marriott Hotels | 1968 | Upper Upscale | Application: $100,000 plus $400 per guestroom in excess of 250 guestrooms Franchise: 6% of Gross Room Sales plus 3% of Gross F&B Sales Program Services Contribution: 1.62% of Gross Room Sales (which includes a contribution to the Marketing Fund of 1% of Gross Room Sales); plus $50,000 per year; plus $510 per guestroom per year | Total: 340 Franchised: 230 Managed: 110 | 132,922 |
| Moxy Hotels | 2014 | Upper Midscale | Application: The greater of $90,000 plus $500 per guestroom in excess of 150 guestrooms Franchise: 5.5% of Gross Room Sales Program Services Contribution: 3.85% of Gross Room Sales (which includes a contribution to the Marketing Fund of 2.5% of Gross Room Sales); plus $7,000 per year; plus $135 per guestroom per year | Total: 26 Franchised: 26 Managed: 0 | 4,913 |
| Renaissance Hotels | 1997 | Upper Upscale | Application: $100,000 plus $400 per guestroom in excess of 250 guestrooms Franchise: 5% of Gross Room Sales Program Services Contribution: 2.12% of Gross Room Sales (which includes a contribution to the Marketing Fund of 1.5% of Gross Room Sales); plus $50,000 per year; plus $510 per guestroom per year | Total: 87 Franchised: 62 Managed: 25 | 28,605 |
| Residence Inn by Marriott | 1984 | Upscale | Application: $90,000 plus $500 per suite in excess of 150 suites Franchise: 6% of Gross Room Sales Program Services Contribution: 2.56% of Gross Room Sales (which includes a contribution to the Marketing Fund of 2.5% of Gross Room Sales); plus $6,000 per year; plus $65 per suite per year | Total: 848 Franchised: 771 Managed: 77 | 104,397 |
| Sheraton | 1974 | Upper Upscale | Application: $100,000 plus $400 per guestroom in excess of 250 guestrooms Franchise: 6% of Gross Room Sales plus 2% of Gross Food & Beverage Sales Program Services Contribution: 2.42% of Gross Room Sales (which includes a contribution to the Marketing Fund of 1% of Gross Room Sales); plus $50,000 per year; plus $510 per guestroom per year | Total: 178 Franchised: 151 Managed: 27 | 68,824 |
| SpringHill Suites by Marriott | 1996 | Upscale | Application: $75,000 plus $400 per suite in excess of 150 suites Franchise: 5.5% of Gross Room Sales Program Services Contribution: 3.85% of Gross Room Sales (which includes a contribution to the Marketing Fund of 2.5% of Gross Room Sales); plus $10,000 per year; plus $220 per suite per year | Total: 517 Franchised: 491 Managed: 26 | 61,169 |
| The Luxury Collection | 1998 | Luxury | Application: $100,000 plus $400 per guestroom in excess of 250 guestrooms Franchise: 5% of Gross Room Sales, plus 2% of Gross Food & Beverage Sales Program Services Contribution: 2.32% of Gross Room Sales (which includes a contribution to the Marketing Fund of 1% of Gross Room Sales); plus $40,000 per year; plus $450 per guestroom per year | Total: 18 Franchised: 12 Managed: 6 | 5,484 |
| TownePlace Suites by Marriott | 1996 | Upper Midscale | Application: $75,000 plus $400 per suite in excess of 125 suites Franchise: 5.5% of Gross Room Sales Program Services Contribution: 3.35% of Gross Room Sales (which includes a contribution to the Marketing Fund of 2% of Gross Room Sales); plus $7,000 per year; plus $135 per guestroom per year | Total: 479 Franchised: 473 Managed: 6 | 49,017 |
| Tribute Portfolio | 2015 | Upper Upscale | Application: $100,000 plus $400 per guestroom in excess of 250 guestrooms Franchise: 5% of Gross Room Sales Program Services Contribution: 2.42% of Gross Room Sales (which includes a contribution to the Marketing Fund of 1.5% of Gross Room Sales); plus $40,000 per year; plus $450 per guestroom per year | Total: 43 Franchised: 43 Managed: 0 | 6,766 |
| Westin Hotels & Resorts | 1990 | Upper Upscale | Application: $100,000 plus $400 per guestroom in excess of 250 guestrooms Franchise: 7% of Gross Room Sales, plus 3% of Gross Food & Beverage Sales Program Services Contribution: 3.02% of Gross Room Sales (which includes a contribution to the Marketing Fund of 1.325% of Gross Room Sales); plus $50,000 per year; plus $510 per guestroom per year | Total: 132 Franchised: 91 Managed: 41 | 53,755 |
