WESTON, Florida—Officials of 1754 Properties announced the acquisition of the Marriott Winston‑Salem, a 319-room full-service property located in downtown Winston‑Salem, for an undisclosed amount. Hospitality Ventures Management Group (HVMG) will continue to operate the hotel.
“Winston-Salem is a diversified, dynamic, and growing community that benefits from strong demand generators and a growing number of visitors,” said Joe Smith, managing partner of 1754 Properties. “We look forward to working with community leaders to help solidify Winston Salem’s position in the market as the go-to destination for southeastern travelers looking for a unique stay and a special experience.”
The Marriott Winston‑Salem is located near numerous universities, including Wake Forest University and the University of North Carolina, as well as the one million square foot Innovation Quarter, 200-plus office buildings, and corporate headquarters such as Reynolds American Inc, Hanes, AON, BB&T, Pepsi, Krispy Kreme, and Jet Zero. The pet-friendly hotel also offers direct access to the Benton Convention Center via a climate-controlled walkway.
Hotel amenities include more than 14,000 square feet of its own meeting space, an indoor swimming pool, a 24/7 fitness center, and digital check-in. Guests may dine at Butcher & Bull.
1754 Properties plans to invest over $5 million in the hotel to upgrade the meeting space, hallways, and infrastructure.
“We have been interested in the North Carolina market for some time, and the Marriott Winston Salem was the perfect opportunity to acquire a well-performing asset in an impossible-to-replicate location that has very positive economic trends and a vibrant city,” said Marcos Casillas, managing director, 1754 Properties. “Following the completion of the impending renovation, the hotel will regain ‘like-new’ status, making it the ideal choice for business and leisure travelers to the area.”
