ISTANBUL—Wyndham Hotel Group announced the signing of an exclusive development agreement with İlbak Turizm İşletmeleri Ve Yatirim A.Ş. for 20 Super 8 hotels in Turkey over the next 10 years.
The fourth Wyndham Hotel Group brand to launch in Turkey since 2007, the Super 8 brand aims to meet the growing demand for accommodations at affordable prices.
“Just six months ago, we successfully introduced our upscale Wyndham Hotels and Resorts and TRYP by Wyndham brands to the Turkish market, building on the existing strength of the Ramada brand in the country,” noted Eric Danziger, Wyndham Hotel Group president and chief executive officer. “To now launch our Super 8 brand is extremely exciting as it truly enables us to offer a solution to each and every guest in the market, regardless of budget or travel purpose.”
The introduction of the brand to Turkey falls on the heels of similar announcements to launch Super 8 in Germany, Poland, and Saudi Arabia. Across the four countries, a total of 60 hotels are planned over the next 10 years.