Tag: study
Study Reveals Influence Of Online Reviews When Booking Trips
NEEDHAM, Mass. - TripAdvisor has published the results of a study which uncovers how significantly reviews influence booking decisions. The global study, conducted in partnership...
Study: Half of Americans Have Not Vacationed in More Than a Year
RICHMOND, Va.—More than a third (36 percent) of Americans took their last vacation more than two years ago, and half have not vacationed in...
Guest Ratings Hold More Weight Than Brand Value, Expedia Study Finds
Seattle, Wash.—A new study of more than 900 consumers found that when it comes to hotel property selection, price and guest ratings carry more...
Four Highlights From ISHC’s 2018 Study of Capital Expenditures in the Hotel Industry
The International Society of Hospitality Consultants (ISHC) in partnership with the Hospitality Asset Managers Association (HAMA) has released the fifth edition of ISHC CapEx 2018:...
Study Reveals How Marketers Can Cater To Gen Z Travelers
Bellevue, Wash.—New findings from Expedia Group Media Solutions, the advertising arm of Expedia Group, illustrate the behaviors, attitudes, and influences of younger travelers around the...