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La Quinta Files Real Estate Spin-Off—CorePoint Lodging

La Quinta Files Real Estate Spin-Off—CorePoint Lodging

IRVING, Texas—La Quinta Holdings Inc. filed a Form 10 Registration Statement with the U.S. Securities and Exchange Commission for the planned separation of its real estate business, the newly-announced CorePoint Lodging Inc., from its franchise and management businesses, La Quinta. ...

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Ahead of the Curve: Groundbreaking Tech

Ahead of the Curve: Groundbreaking Tech

Nearly everyone has seen commercials for Amazon’s Echo. And most will admit they’re impressive. With the use of a simple “wake word”—“Alexa”—the voice-activated digital assistant can order pizza, turn on your lights, and play music, and many other conveniences. Launched ...

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La Quinta Launches Enhanced Loyalty Program

La Quinta Launches Enhanced Loyalty Program

IRVING—La Quinta Holdings announced its new, integrated marketing campaign to support the launch of enhancements to its award-winning loyalty program, La Quinta Returns, including the debut of its “Winning @ Business” television and digital campaign. The launch of the enhanced ...

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La Quinta Continues Strong Franchise Growth

La Quinta Continues Strong Franchise Growth

IRVING, Texas—During the third quarter of 2016, La Quinta grew its geographic reach by opening 15 new franchised hotels totaling approximately 1,300 rooms and signed 21 new franchise agreements, increasing its development pipeline to 239 hotels totaling approximately 21,800 rooms. ...

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La Quinta Names New Chief Executive Officer

La Quinta didn’t have to look far for its new chief executive. The company today announced it has appointed Keith Cline to serve as president and CEO, effective immediately. In addition, Jim Forson has been named the company’s EVP and ...

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