MINNEAPOLIS AND BRUSSELS—Radisson Blu today announced the launch of its newly designed travel magazine-style blog and an innovative way for like-minded travelers to share tips and knowledge about the destinations that surround their hotels.
In a contest titled Social Eyes, running Aug. 4-31, travelers are invited to share an insider travel tip about one of the destinations in which Radisson Blu hotels are located. In an exchange for specialist travel knowledge, the global hotel brand is opening its doors to the social community. The best tips each week during the contest will win a free room night at any Radisson Blu hotel of their choice worldwide.
The new Radisson Blu blog has been designed to look and feel like a travel magazine—filled with inspirational and useful tips gathered about the areas that surround Radisson Blu hotels worldwide—and the Social Eyes contest is aimed at building an even larger cache of travel secrets. By encouraging participants to share the best things they’ve found from their personal travels that go beyond the usual “must see” lists, the brand seeks to uncover information like how to locate the best viewpoint, discover a hidden café, enjoy a secret garden, or interesting ways to experience a city.
“There’s a real art to traveling well and even the most seasoned voyager looks to local people for tips to make a trip something special. We want our new blog to become a trusted source for travel insights,” said Rose Anderson, vice president, branding, Radisson Blu. “We recognize that knowledge is a powerful currency and as such want to be able to reward the sharing of the top insights with a free night at one of our hotels.”
Radisson Blu has more than 275 hotels. Recent openings in the Americas include Radisson Blu Minneapolis and Radisson Blu Warwick Hotel Philadelphia, which join Radisson Blu Mall of America and Radisson Blu Aqua Hotel, Chicago.