NEW YORK—Loews Hotels and Resorts launched Loews Hotels Social Reservations, a first-of-its-kind booking tool that allows guests to book hotel stays directly via Twitter. From Tuesday, November 19th, Loews will add Twitter as a distribution channel for 16 of its properties (excluding the Orlando hotels), allowing the booking process to take place in an entirely new platform.
The process has been streamlined for social media and requires no calls or online booking forms. Consumers simply type #BookLoews in a tweet to @Loews_Hotels to express interest and will be prompted by one of the brand’s Travel Planners to start a Twitter conversation. As soon as the guest is ready to make a reservation, the Loews Travel Planner will tweet them a link to a secure chat conversation to process personal and payment information in a secure, PCI-compliant, digital environment.
“As we continue to evolve and build on our social media strategy, we are focused on meeting the needs of travelers throughout each stage of the travel continuum,” said Piper Stevens, director of social media, Loews Hotels and Resorts. “When it comes to reservations, we recognize that giving consumers the option of booking efficiently on a network where they are already engaging on a daily basis is going to set us apart and grow our consumer base in a meaningful way.”
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