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Choice Hotels International

Choice Hotels International

Rockville, Md.-based Choice Hotels International is focused on the future of the hospitality industry. For the past few years, the company has been investing heavily in everything from cutting-edge technology to new advertising and marketing strategies meant to capture more market share. They’ve been actively growing their existing brands, with a particular focus on upscale brand Cambria and midscale brand Comfort, the latter of which rolled out a new brand image at Choice’s 64th annual convention back in May. Choice has also been growing its portfolio through acquisition,  acquiring extended-stay brand WoodSpring Suites in a deal finalized in February of this year. Choice also welcomed a new CEO, Pat Pacious, last September. Pacious previously served as the company’s president and COO and has been with Choice since 2005. Pacious has made it his mission to get to know his franchisees, and said at the company’s Convention, “My commitment to you is to keep making bold moves, to learn quickly what’s working and where we can do better, and never stop listening.”

AT A GLANCE:
» Number of U.S. properties | 5,739
» Rewards program | Choice Privileges
» Length of contract | Varies
» Contact | development@choicehotels.com

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesTarget CustomerGlobal PropertiesGlobal Pipeline
Econo Lodge Since: 1990Offers guests and owners the amenities and support they need, a price they want, and a brand they can trust.EconomyDays Inn, Super 8, Travelodge, Motel 6,
Red Roof Inn
Initial: $250/room
($25,000 miniumum)
Royalty: 5% GRR
Marketing: 3% GRR
Business and leisure travelers90028
Rodeway Inn Since: 1990Cost-effective conversion brand with straight-forward flat fees and annual contract windows.EconomyDays Inn, Super 8, Travelodge, Motel 6,
Red Roof Inn
Initial: $125/room
($15,000 minimum)
Royalty: 5% GRR
Marketing: 3% GRR
Budget-conscious travelers60741
Suburban Extended Stay Hotel Since: 2005Provides guests with the right amenities at the right price for longer-term stays. Offers owners conversion opportunities for existing extended-stay brands and select traditional hotel buildings.EconomyStudio 6, WoodSpring Suites, Extended Stay America, In-Town SuitesInitial: $225/room or $30,000, whichever is greater
Royalty: 6% GRR
Marketing: 2.5% GRR
Business and budget-conscious extended-stay travelers618
Woodspring Suites Since: 2015A purpose-built, new construction prototype designed to offer extended-stay guests a welcoming environment and a straightforward stay.EconomyExtended Stay America, InTown Suites, My PlaceApplication: $5,000
Franchise: $27,000
Royalty: 6% GRR
Marketing: 2.5% GRR
Business and leisure travelers, guests relocating or transitioning between homes24151
Mainstay Suites Since: 1996A midscale extended-stay brand that allows guests to enjoy apartment-life living while enjoying the perks of a hotel stay.MidscaleCandlewood Suites, Extended Stay America, Hawthorn Suites, TownPlace Suites,
Home2 Suites
Application: $5,000
Franchise: $27,000
Royalty: 6% GRR
Marketing: 2.5% GRR
Extended-stay travelers60112
Quality Inn Since: 1941A midscale conversion brand that delivers on asset value and market positions for its hotels with flexible standards.MidscaleBest Western, Days Inn, Ramada, La Quinta, Baymont InnInitial: $300/room
($35,000 minimum)
Royalty: 5.25% GRR
Marketing: 3.5% GRR
Practical, value-seeking travelers189467
Sleep Inn Since: 1988A simply stylish, timeless new-construction brand and proven leader in the midscale space. Provides guests affordable style and offers developers a smart, savvy investment opportunity.MidscaleAmericInn, Country Inn & Suites, Baymont, WingateInitial: $300/room
($40,000 minimum)
Royalty: 5.5% GRR
Marketing: 3.5% GRR
Business and leisure travelers404138
Clarion Since: 1986Specially equipped to support small- to medium-sized corporate and social events. Ideal for owners seeking to strategically reposition full-service properties to a focused-service model.MidscaleBest Western Plus, Radisson, Ramada, Four Points, Holiday InnInitial: $300/room
($40,000 minimum)
Royalty: 5% GRR
Marketing: 3% GRR
Business and leisure travelers, meetings, and groups29521
Comfort Inn & Comfort Suites Since: 1981One of the most recognized and reliable upper-midscale brands in America. A recent transformation provides guests with a warm and welcoming stay with a refreshed look and feel.Upper MidscaleHoliday Inn Express, Fairfield Inn & Suites, Country Inn & Suites,
La Quinta
Initial: $500/room
($50,000 minimum)
Royalty: 6% GRR
Marketing: 3.5% GRR
Business and leisure travelers1339280
Cambria Hotels and Suites Since: 2007An upscale brand designed for the way guests live and work with contemporary essentials and approachable indulgences.UpscaleAloft, Courtyard, Hilton Garden Inn, Hotel Indigo, Hyatt PlaceInitial: $500/room
($60,000 minimum)
Royalty: 5% GRR
Marketing: 3% GRR
Business travelers, millennials3779

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