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Choice Hotels International

Based in Rockville, Md., Choice Hotels International has been franchising its oldest brand, Quality Inn, since 1941. Its most recent brand, the Ascend Collection, joined the roster in 2008. Cambria Hotels & Suites, Choice’s upscale new construction brand, was launched the year before and recently was rebranded and revamped with new lobby and room designs. Choice enjoyed a record-making 2015 marked by significant growth—the company’s ADR increased nearly 4 percent in 2015 and its RevPar jumped more than 6 percent. The company’s new website and mobile app are performing better than expected, and its growing rewards program has members primed to spend almost $2.6 billion this year.

SNAPSHOT:
Cost per key | Econo Lodge: $1,855-$11,288; Rodeway Inn: $1,420-$8,324; Suburban Extended Stay Hotel: $1,884-$69,817; Mainstay Suites: $2,987-$97,318; Quality Inn: $2,490-$15,755; Sleep Inn: $43,399-$79.972; Clarion: $3,248-$17,322; Comfort Inn: $3,722-91,075; Comfort Suites: $3,722-$103,365; Cambria Hotels and Suites: $101,420-$118,473
Number of franchised properties (United States) |  5,164 properties (389,600 rooms)
Rewards Program | Choice Privileges
Length of Contract | Varies
Contact | development@choicehotels.com

Click Here for this listing in Lodging August’s Digital edition.

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesU.S. Properties/StatesGlobal Pipeline
Cambria Hotels and Suites Since: 2007An upscale, yet reasonably priced hotel experience where travelers will feel specialUpscaleAloft, Courtyard, Hilton, Garden Inn, Hotel Indigo, Hyatt PlaceInitial: $500/room ($60,000 minimum)
Royalty: 4% GRR
Marketing: 2.5% GRR
25/1648
Comfort Inn and Comfort Suites Since: 1981Transformed through property improvement and new programs designed to ensure a great guest experience from welcome through goodbyeUpper MidscaleHoliday Inn Express, Fairfield Inn & Suites, Country Inn & Suites, La Quinta, Hampton by Hilton, Holiday Inn Express, WingateInitial: $500/room ($50,000 minimum)
Royalty: 6% GRR
Marketing: 3.5% GRR
1,143/50152
Sleep Inn Since: 1988New construction brand with a cost-efficient, simply stylish Designed-to-Dream prototype, undergoing a system-wide design re-imagingMidscaleMicrotel, Baymont, Red Roof Plus$300/room ($40,000 minimum)
Royalty: 45% GRR
Marketing: 3.5% GRR
379/4382
Mainstay Suites Since: 1996All suites, extended-stay hotel designed to meet guests' short and long-term stay needs, providing the comforts and routines of home with the benefits of hotel livingMidscale Extended StayCandlewood Suites, Extended Stay America, Hawthorn Suites, TownPlace Suites, Home2 SuitesInitial: $300/room ($35,000 minimum)
Royalty: 5% GRR
Marketing: 3.5% GRR
54/2356
Quality Inn Since: 1941A midscale conversion brand that delivers on asset value and market positions for its hotels with flexible standardsMidscaleBest Western core, Days Inn, Ramada, Howard JohnsonInitial: $300/room ($35,000 minimum)
Royalty: 5% GRR
Marketing: 3.5% GRR
1,394/5082
Clarion Since: 1986Streamlined F&B program offering a menu of morning and evening meal options, including on-site bar or restaurantMidscaleBest Western Plus, Radisson, Ramada, Four Points, Holiday InnInitial: $300/room ($40,000 minimum)
Royalty: 4.5% GRR
Marketing: 3% GRR
1,315/89175
Suburban Extended Stay Hotel Since: 2005Value-focused extended-stay brand with studio apartment attributes, offering a cost-effective option for new construction and conversion opportunitiesEconomyStudio 6, Value Place, Extended Stay America, In-Town SuitesInitial: $225/room or $30,000 minimum, whichever is greater
Royalty: 5% GRR
Marketing: 2.5% GRR
59/1415
Econo Lodge Since: 1990Offers quick and flexible options to simplify the conversion process for ownersEconomyDays Inn, Super 8, Travelodge, Motel 6, Red Roof InnInitial: $250/ room ($25,000 minimum)
Royalty: 5% GRR
Marketing: 3% GRR
853/4735
Rodeway Inn Since: 1990Cost-effective conversion brand with straightforward flat fees and annual contract windowsEconomyDays Inn, Super 8, Travelodge, Motel 6, Red Roof InnInitial: $125/room ($15,000 minimum)
Royalty: $33/room or 4% GRR
Marketing: 7% CRS-generated GRR or 2.5% GRR
519/4842

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