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Choice Hotels International

Choice Hotels International

Rockville, Md.-based Choice Hotels International is focused on the future of the hospitality industry. For the past few years, the company has been investing heavily in everything from cutting-edge technology to new advertising and marketing strategies meant to capture more market share. Choice has also continued to grow its rewards program, Choice Privileges, adding more than 4.6 million new members between May 2016 and May 2017. However, perhaps the biggest news to come out of Choice this year is that Steve Joyce, who has served as CEO of the company since 2008, will be stepping down at the end of the year. Joyce will be succeeded by Choice’s current president and COO, Pat Pacious.

AT A GLANCE:
» Number of U.S. properties | 5,343
» Rewards program | Choice Privileges
» Length of contract | Varies
» Contact | development@choicehotels.com

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesU.S. Properties/StatesGlobal Pipeline
Econo Lodge Since: 1990Offers quick and flexible options to simplify the conversion process for ownersEconomyDays Inn, Super 8, Travelodge, Motel 6, Red Roof InnInitial: $250/room ($25,000 minimum)
Royalty: 5% GRR
Marketing: 3% GRR
845/4829
Rodeway Inn Since: 1990Cost-effective conversion brand with straightforward flat fees and annual contract windowsEconomyDays Inn, Super 8, Travelodge, Motel 6, Red Roof InnInitial: $125/room ($15,000 minimum)
Royalty: 4.5% GRR
Marketing: 2.5% GRR
558/4939
Suburban Extended Stay Hotel Since: 2005Value-focused extended-stay brand with studio apartment attributes and a cost-effective option for new construction and conversion EconomyStudio 6, Value Place, Extended Stay America, In-Town SuitesInitial: $225/room or $30,000, whichever is greater
Royalty: 5.5% GRR
Marketing: 2.5% GRR
59/198
Mainstay Suites Since: 1996All suites, extended-stay hotel that meets guests' short- and long-term stay needsMidscaleCandlewood Suites, Extended Stay America, Hawthorn Suites, TownPlace Suites, Home2 SuitesInitial: $300/room ($30,000 minimum)
Royalty: 5.5% GRR
Marketing: 2.5% GRR
57/2580
Quality Inn Since: 1941A midscale conversion brand that delivers on asset value and market positions for its hotels with flexible standardsMidscaleBest Western core, Days Inn, Ramada, Howard JohnsonInitial: $300/room ($35,000 minimum)
Royalty: 5.25% GRR
Marketing: 3.5% GRR
1,457/5057
Sleep Inn Since: 1988A contemporary hotel with a signature design rooted in nature-inspired elementsMidscaleMicrotel, Baymont, Red Roof Plus, AmericInn, WingateInitial: $300/room ($40,000 minimum)
Royalty: 5.5% GRR
Marketing: 3.5% GRR
382/43116
Clarion Since: 1986Streamlined F&B program offering a menu of morning and evening meal options, including on-site bar or restaurantMidscaleBest Western Plus, Radisson, Ramada, Four Points, Holiday InnInitial: $300/room ($40,000 minimum)
Royalty: 4.5% GRR
Marketing: 3% GRR
161/3821
Comfort Inn Since: 1981Property improvements and new programs, such as a welcoming, open lobby and free breakfast, ensure a great guest experienceUpper MidscaleHoliday Inn Express, Fairfield Inn & Suites, Country Inn & Suites, La QuintaInitial: $500/room ($50,000 minimum)
Royalty: 6% GRR
Marketing: 3.5% GRR
1,103/50136
Comfort Suites Since: 1981The great guest experience of Comfort Inn with enhanced amenities including suites with refrigerators, microwaves, and sofabedsUpper MidscaleHampton by Hilton, Wingate, Holiday Inn Express, Fairfield Inn & Suites, Country Inn & Suites, La QuintaInitial: $500/room ($50,000 minimum)
Royalty: 6% GRR
Marketing: 3.5% GRR
556/45120
Cambria Hotels and Suites Since: 2007An upscale, yet reasonably priced hotel experience with inviting design and opportunities for personalizationUpscaleAloft, Courtyard, Hilton Garden Inn, Hotel Indigo, Hyatt PlaceInitial: $500/room ($60,000 minimum)
Royalty: 5% GRR
Marketing: 4% GRR
28/1661

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