BANGKOK—Best Western International (BWI) has unveiled plans for an extensive and fast-paced expansion across Indonesia; more than doubling its portfolio across the country by the end of 2013.
The company announced its plans at a press conference held at its new flagship hotel in Bali, the Best Western Premier Sunset Road Kuta— the latest of four BWI properties on the island.
“I am delighted to be unveiling Best Western International’s Indonesian expansion at this stunning new hotel, the Best Western Premier Sunset Road Kuta. This fantastic property represents exactly what we are trying to do here in Indonesia, to create a range of vibrant, contemporary hotels that cater to the modern traveler,” said Glenn de Souza, BWI’s vice president, international operations for Asia and the Middle East.
“We are witnessing an important period in the history of Indonesia. Across the country, disposable income is rising and demand for travel is increasing. With the ASEAN Economic Community’s goal of regional economic integration by 2015 and with Indonesia at its heart, this growth trajectory will only get steeper in the coming years. Best Western International is in Indonesia for the long-term, and we plan to form lasting relationships here, both with our guests and industry partners,” he added.
Currently BWI has five hotels open and operational in Indonesia – one in Jakarta, one in Semarang, and three in Bali. But with a pipeline of 26 hotels across the country, BWI expects to be able to offer a portfolio of at least 31 hotels by 2015, increasing its total inventory from just over 700 rooms to more than 6,000.
This expansion includes the opening of the new Best Western Premier Sunset Road Kuta in Bali and five more hotels in Jakarta. This includes the launch of the luxury Best Western Premier brand in the city, along with debut properties in many key emerging cities across the country, including Samarinda, Bogor, Pontianak, and Malang.
Best Western first launched in Asia and the Middle East in 2001 and now covers 27 countries in the region.