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Home Tags The McBride Company

Tag: The McBride Company

Developing Narratives for Themed Destinations

Brand immersion is not a new concept, but as the role of technology in our everyday lives grows, having a holistic hospitality brand is...

Authentic Hotels Are Not a Myth

The popularity of Airbnb has given rise to a set of consumer preferences that, until now, have been largely underestimated by many in the...

On the Move: This Week’s Comings and Goings

Canyon Ranch in Tucson, Ariz., has announced the addition of three new directors: Kevin Coleman as global director of revenue management, Denise Bruzzone as...

Design Trends Becoming More Millennial-Minded in 2017

Interior design makeovers will change some of the biggest brands in the hospitality space come 2017, especially as they aim to please a younger...

Designing for the Digital Native: Generation Z

While marketers across all industries have focused heavily on attracting millennials, another generation of consumers is coming of age. The oldest members of this...
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