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Study Reveals Influence Of Online Reviews When Booking Trips

NEEDHAM, Mass. - TripAdvisor has published the results of a study which uncovers how significantly reviews influence booking decisions. The global study, conducted in partnership with Ipsos MORI, polled over 23,000 TripAdvisor users across 12 markets on the use of online reviews and their role when booking hotels, restaurants and experiences. Trusted, accurate reviews Across hotel, restaurant and attraction reviews, more than...

Study: Half of Americans Have Not Vacationed in More Than a Year

Vacation - leisure travel
RICHMOND, Va.—More than a third (36 percent) of Americans took their last vacation more than two years ago, and half have not vacationed in more than a year, according to the 11th annual Vacation Confidence Index released by Allianz Global Assistance. A vacation is defined as a leisure trip of at least a week to a destination that is...

Guest Ratings Hold More Weight Than Brand Value, Expedia Study Finds

Hotel search - TripAdvisor and Trip.com - booking
Seattle, Wash.—A new study of more than 900 consumers found that when it comes to hotel property selection, price and guest ratings carry more weight than brand value. The choice-based conjoint study by Expedia Group and Unabashed Research had participants select hotel properties for two destinations of their choice. The study leveraged a Van Westendorp price sensitivity meter in order...

Four Highlights From ISHC’s 2018 Study of Capital Expenditures in the Hotel Industry

Profitability
The International Society of Hospitality Consultants (ISHC) in partnership with the Hospitality Asset Managers Association (HAMA) has released the fifth edition of ISHC CapEx 2018: A Study of Capital Expenditures in the Hotel Industry. In collaboration with STR, the organizations compiled and analyzed data, presenting capital expenditures trends on hotel segments including full service, select service, and extended stay. The study’s...

Study Reveals How Marketers Can Cater To Gen Z Travelers

Gen Z travelers
Bellevue, Wash.—New findings from Expedia Group Media Solutions, the advertising arm of Expedia Group, illustrate the behaviors, attitudes, and influences of younger travelers around the world, and shine a light on how Generation Z is redefining the rules of engagement for travel marketers. The findings reveal that Gen Z are deal-driven, frequent travelers who have a passion for activities and...