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Back in Session: School Break Shifts Predict Hotel Demand and Travel Trends for the...

As transient hotel room demand slowly but surely builds toward a return to normal in the United States, academic calendars for both K-12 public...
december 2021

STR: U.S. Hotel Performance Down Compared to 2019 but Up Weekly

HENDERSONVILLE, Tennessee—Performance comparisons with 2019 were lower but occupancy increased from the previous week, according to STR's latest data through December 4, 2021. U.S. Hotel...
November 2021

STR: U.S. Thanksgiving Week Performance Records Highest Levels

HENDERSONVILLE, Tennessee—U.S. hotel performance came in higher than any other Thanksgiving week on record, according to STR's latest data through November 27, 2021. U.S. Hotel...
Hotel guestroom

Hotel Segmentation: Understanding U.S. Demand Patterns Amid Pandemic Shifts

The pandemic has no doubt created a shift in the U.S. hotel demand mix, but while deviations from historical trends have been aplenty, recent...
nashville

STR Names Nashville First Active U.S. Market for Forward STAR

HENDERSONVILLE, Tennessee—Nashville is the first active U.S. market for STR's Forward STAR, which allows hotels to benchmark future occupancy on the books against the...
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