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Marriott Rebrands Its Loyalty Program as Marriott Bonvoy

Marriott Bonvoy
Marriott International today unveiled Marriott Bonvoy, the new loyalty brand replacing the company's current loyalty brands: Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG). In August 2018, Marriott launched one loyalty program with unified benefits under its three legacy loyalty brands. On February 13, the combined program will complete its integration under one name. Also on that date,...

Marriott Combines Its Three Loyalty Programs

Marriott Loyalty - Marriott Rewards
BETHESDA, Md.—Marriott International has officially unified its three loyalty programs—Marriott Rewards now includes The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The company announced the plans for the unified rewards program earlier this year. The combined programs total 110 million members. The Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) names will continue to live on until early 2019...

W Hotels Announces Global Music Festival

NEW YORK – June 19, 2018 – W Hotels today announced the global roll out of WAKE UP CALL, a signature music festival series that will make stops at three W Hotels this year: W Hollywood (Sept 1-3); W Barcelona (Sept 21-23); and W Bali (Oct 4- 6). Combining the brand’s longstanding passion for music with its signature Whatever/Whenever...

Marriott to Unite All Loyalty Programs in August 2018

Marriott Rewards Loyalty Program
BETHESDA, Md.—Marriott International plans to introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) for its loyalty program members in August 2018. The company says that members will earn more points and earn them faster than under the prior programs—on average 20 percent more points for every dollar spent. For the first...

J.D. Power Rates Guest Satisfaction of Hotel Loyalty Programs

Loyalty - reward
COSTA MESA, Calif.—A key driver of hotel loyalty member satisfaction is having a diverse portfolio of reward options, according to the J.D. Power 2017 Hotel Loyalty Program Satisfaction Study. The study found that overall satisfaction is higher among program members who redeem rewards for dining, product purchases, and special events than among those redeeming rewards for hotel stays alone. The...